Detail - Careers

Duties

Mobile Acquisition: Develop strategies for online acquisition to drive activation
Reporting: Regularly track and report online metrics to product owners
Analysis: Evaluate keywords and web traffic to enhance search marketing performance and recommend improvements for conversions
Collaboration: Work with agency partners, vendors, product owners, and branding teams to optimize spending, plan digital media campaigns, and handle administrative tasks
Strategy: Review pricing and bidding strategies to maintain a competitive edge and ensure market sustainability
Channel Development: Understand various digital media channels (display, affiliates, social media) and their marketing potential
Budget Management: Ensure budget and KPI pacing aligns with targets across all campaigns
Market Insights: Identify trends and insights in digital media to propose innovative initiatives

Requirements

Degree in Marketing, Advertising, Communications, Statistics, or related disciplines
Minimum 6 years working experience in digital performance marketing / digital media planning, be it from agency, publisher or client side
Strong experience and thorough understanding of search marketing (SEM/SEO), DSP/RTB, display networks, ad serving, retargeting, social media, data analysis/performance tracking and e-Commerce is a must
Sound knowledge and hands-on experience in managing different digital marketing platforms and advertising platforms, including but not limited to Google Adwords, Google Tag Manager, Google Analytics, Firebase, Google Search Console, DoubleClick, Facebook Ad Manager and Bing Ad
Good knowledge or experience in web/app management and HTML is an advantage
Outstanding analytical skills, extremely detail oriented with strong organizational, prioritization and multitasking skills
Good team player with excellent interpersonal and communication skills
Result-oriented, proactive with a strong sense of ownership