詳情 - 就業機會

Duties

Establish user-centric product vision and roadmap based on the overall digital strategy plan
In collaboration with business owners, developers and support teams, drive product development from discovery to launch
Actively conduct analysis to understand performance drivers (e.g. conversion rate, customer return rate, traffic and active users) by platforms, channels, etc., Additionally, leverage data analysis to provide insights and identify trends that can enhance sales and conversion rates, as well as to discover opportunities for improvement and formulate recommendations
Communicate product vision, roadmap and progress to all internal and external stakeholders
Assist in managing & monitoring the overall look & feel, content structure and navigation experience for the application to ensure efficient customer journey and superior user experience on all the interfaces
Plan and execute marketing campaigns to drive the download and usage of the self-service website & mobile application
Implement tracking, conduct MI and regular analytic reports to ensure accurate performance tracking

Requirements

Degree holder with a minimum of 3 years' work experience in digital marketing
Performance marketing experience & performance analytical skill is preferred
Good understanding of digital business and latest trends
Target driven, self-motivated, with strong sense of ownership and able to work under pressure
Good interpersonal and communication skills
Experience in online advertising esp. in Facebook, SEM and SEO is an advantage
Able to cope with fast-pace environment and complete different tasks with tight deadline
Proficiency in MS Office and Web analytic tools such as Google analytic, Google Looker Studio and Tableau
Good command of both spoken and written Chinese, English
Candidate with less experience will be considered as Digital Marketing Executive