Detail - Careers

Duties

Strategy planning & campaign management
Plan and execute digital marketing campaigns to drive new customer acquisition as well as existing customer retention in strategic manner
Develop and implement effective and always-on online campaigns (paid and non-paid) to build brand, product awareness and drive segment marketing
Work closely with Integrated Marketing team and business owners for campaign development and execution
Leverage market insights, customer data and agile test and learn approach to drive continuous campaign optimization/improvement
Manage owned and paid media channels to drive multi-touch point customer to drive sales
Planning, content generation and operation of social media such as Facebook/Instagram/ WeChat
Manage social media crisis
Work closely with media agencies to maximize efficiency

Requirements

Bachelor’s degree in marketing, digital, business or related fields with minimum 10 years’ experience in digital marketing
Strong analytic skills, sensitive to numbers including web analytics and user behavior. Hands on experience in managing data and familiar with Google Analytics
Strong knowledge of performance/ digital marketing (SEM, Display, Social etc.) and funnel-base direct marketing practice expected
Strong campaign planning and project management skills, with good attention to details
Proven results/ ROI in executing digital marketing campaigns
Target driven, self-motivated, with strong sense of ownership and able to work under pressure
Visionary, proactive, aggressive with good leadership and execution capabilities
Experience in leading a team is a must
Excellent presentation and communication skills for effective communication with all levels of staff
Proficiency in both verbal and written English and Chinese