Home
About SmarTone

SmarTone Telecommunications Holdings Limited (0315.HK), listed in Hong Kong since 1996 and a subsidiary of Sun Hung Kai Properties Limited, is a leading telecommunications provider with operating subsidiaries in Hong Kong and Macau, offering voice, multimedia and mobile broadband services, as well as fixed fibre broadband services for both consumer and corporate markets. SmarTone spearheaded 5G development in Hong Kong since May 2020, with the launch of its territory-wide 5G services.

SmarTone is your smart partner that delivers a trusted and connected experience through our high quality network, people-driven products and services combined with innovation, passion and understanding of customer needs.

SmarTone differentiates our content, excellent customer service, business and consumer products for all our Hong Kong customers, allowing them to live and feel smarter everyday. This strong presence is also backed by expert technical know-how, over 30 stores across Hong Kong, our 5 core brands and our innovative business strategies arm.

Innovative Brands

SmarTone is a leading Hong Kong telecommunication brand that makes each day smarter for all via people-driven technology. Utilising our powerful network, top quality services and products are available driven by innovation, intelligence and an all-round knowledge of consumer needs. We seek to develop better customised products & services and experiences and differentiate each segment for all our Hong Kong customers.

SmarTone Solutions offers a wide range of solutions in the ICT space to businesses and public sector organisations in HK and Macau. We help organisations from various industries in applying both conventional and emerging technologies in areas such as digital transformation, customer engagement, cybersecurity and more. Our strong technical knowledge and innovative approach is widely recognized in the market. Digital solutions from SmarTone are part of the SmarT City direction enhancing people’s lives.

Birdie is the first digital only mobile operator in HK targeting millennials. Birdie offers simple and transparent products accessible via our mobile app doing away with contracts and admin fees but emphasizing community engagement. These include such popular activities such as the Birdie Farm Game and signature rewards programme Birdie Friday. Birdie’s Travel SIM product covers 60 destinations.

Delivering unbeatable and superior performance to Filipino and Indonesian customers with excellent network performance and customer care. An all round service offering great value and satisfaction.

Technology Leadership
SmarTone 5G covers many of the key indoor and outdoor locations with the widest coverage in HK, including the prime business districts, the popular signature shopping malls, and the major roads and highways. This allows you to enjoy a faster, stabler, and smoother 5G experience in your everyday life.

^ The figures used about speed, capacity of concurrent connections and latency of 5G network are theoretical maximum values that could be achieved by the technology. Actual customer Internet experience can vary due to factors such as the relative position between user and the base stations, the download server resources, Internet traffic conditions, the number of users, users’ devices and other factors that may arise. Source: GSMA The 5G guide (https://www.gsma.com)

Pioneering the use of DSS “Dynamic Spectrum Sharing” technology, the spectrums are dynamically utilised, allowing higher efficiency in spectrum allocation according to network traffic to achieve widest coverage. This enables customers to enjoy a superior quality of 5G.
SmarTone always emphasises network security. We are the sole 5G network partnering with Ericsson, using 5G network equipment that implements the International Network Security Model to protect from cyber-threats and data breaches.
By adding AI real-time processing to the frequency baseband, SmarTone 5G users will be instantly directed to the best 5G capable cells and will get a high quality network performance.
SmarTone 5G covers many of the key indoor and outdoor locations with the widest coverage in HK, including the prime business districts, the popular signature shopping malls, and the major roads and highways. This allows you to enjoy a faster, stabler, and smoother 5G experience in your everyday life.

^ The figures used about speed, capacity of concurrent connections and latency of 5G network are theoretical maximum values that could be achieved by the technology. Actual customer Internet experience can vary due to factors such as the relative position between user and the base stations, the download server resources, Internet traffic conditions, the number of users, users’ devices and other factors that may arise. Source: GSMA The 5G guide (https://www.gsma.com)

Pioneering the use of DSS “Dynamic Spectrum Sharing” technology, the spectrums are dynamically utilised, allowing higher efficiency in spectrum allocation according to network traffic to achieve widest coverage. This enables customers to enjoy a superior quality of 5G.
SmarTone always emphasises network security. We are the sole 5G network partnering with Ericsson, using 5G network equipment that implements the International Network Security Model to protect from cyber-threats and data breaches.
By adding AI real-time processing to the frequency baseband, SmarTone 5G users will be instantly directed to the best 5G capable cells and will get a high quality network performance.
Awards
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
Jun
Jun

32nd Distinguished Salesperson Award

Hong Kong Management Association

Jun
Oct
Jun

33rd Distinguished Salesperson Award

Hong Kong Management Association

Oct

2001 Service and Courtesy Award

Hong Kong Retail Management Association
Special Award - Best Team Performance
Supervisory Level Award - Specialty Stores Category

Mar
Jun
Oct
Nov
Mar

Mystery Shoppers Programme

Hong Kong Retail Management Association
Service Category Leader in Electronic & Electrical Appliances / Telecommunications Category (November 2001 to January 2002)

Jun

34th Distinguished Salesperson Award

Hong Kong Management Association

Oct

Hong Kong Call Centre Awards

Hong Kong Call Centre Association
Call Centre Team Leader - Silver Award
Call Centre Team Leader - Bronze Award
Call Centre Professional - Bronze Award

Oct

2002 Service and Courtesy Award

Hong Kong Retail Management Association
Special Award - Best Team Performance
Junior Frontline Level Award - Specialty Stores Category

Nov

Mystery Shoppers Programme

Hong Kong Retail Management Association
Service Retailer of the Year 2002 in Electronic & Electrical Appliances / Telecommunications Category

Mar
Apr
Jun
Oct
Nov
Mar

Mystery Shoppers Programme

Hong Kong Retail Management Association
Service Category Leader in Electronic & Electrical Appliances / Telecommunications Category (November 2002 to January 2003)

Apr

2002 Customer Relationship Excellence Awards

Asia Pacific Customer Service Consortium
Customer Relationship Excellence - Outstanding Achievement
Call Centre of the Year (Telecommunications)
Customer Service Professional of the Year

Jun

35th Distinguished Salesperson Award

Hong Kong Management Association

Jun

14th Top Service Award 2003

Next Magazine
Top Service Gold Award
Top Service Award - Mobile Network Service Provider Category
Champion of the Best Staff Award

Oct

Mystery Shoppers Programme

Hong Kong Retail Management Association
Service Category Leader in Electronic & Electrical Appliances / Telecommunications Category (July 2003 to September 2003)

Oct

2003 Service and Courtesy Award

Hong Kong Retail Management Association
Special Award - Best Team Performance
Junior Frontline Level Award - Electronic & Electrical Appliances / Telecommunications Category
Supervisory Level Award - Electronic & Electrical Appliances / Telecommunications Category

Nov

Mystery Shoppers Programme

Hong Kong Retail Management Association
Service Retailer of the Year 2003 in Electronic & Electrical Appliances / Telecommunications Category

Jun
Oct
Jun

15th Top Service Award 2004

Next Magazine
Top Service Award - Mobile Network Service Provider Category
First Runner-up for the Best Staff Award

Jun

36th Distinguished Salesperson Award

Hong Kong Management Association

Oct

Regional CRM & Call Centre Benchmarking Programme

Asia Pacific Customer Service Consortium
Best-in-Class Recognition: Customer Satisfaction Management

Oct

2004 Service and Courtesy Award

Hong Kong Retail Management Association
Special Award - Best Team Performance
Supervisory Level Award - Electronic & Electrical Appliances / Telecommunications Category

Mar
May
Jun
Oct
Nov
Mar

Mystery Shoppers Programme

Hong Kong Retail Management Association
Service Category Leader in Electronic & Electrical Appliances / Telecommunications Category (November 2004 to January 2005)

May

Yahoo! Emotive Brand Awards 2004-2005

Yahoo!
Mobile / Internet Service

Jun

37th Distinguished Salesperson Award

Hong Kong Management Association

Jun

16th Top Service Award 2005

Next Magazine
Top Service Award - Mobile Network Service Provider Category
Best Customer Service Hotline Award
Second Runner-up for the Best Staff Award

Oct

2005 Service and Courtesy Award

Hong Kong Retail Management Association
Special Award – Best Team Performance
Mystery Shoppers Programme Award
Supervisory Level Award – Electronic & Electrical Appliances / Telecommunications Category
Frontline Level Award - Electronic & Electrical Appliances / Telecommunications Category

Nov

Mystery Shoppers Programme

Hong Kong Retail Management Association
Service Retailer of the Year 2005 in Electronic & Electrical Appliances / Telecommunications Category

May
Jun
Oct
Nov
May

Yahoo! Emotive Brand Awards 2005-2006

Yahoo!
Mobile / Internet Service

Jun

38th Distinguished Salesperson Award

Hong Kong Management Association

Jun

17th Top Service Award 2006

Next Magazine
Top Service Award - Mobile Network Service Provider Category

Oct

Mystery Shoppers Programme

Hong Kong Retail Management Association
Service Category Leader in Telecommunications Category (July 2006 to September 2006)

Nov

Mystery Shoppers Programme

Hong Kong Retail Management Association
Service Retailer of the Year 2006 in the Telecommunications Category

Mar
Jun
Jul
Nov
Dec
Mar

Mystery Shoppers Programme

Hong Kong Retail Management Association
Service Catergory Leader in Telecommunications Category (November 2006 to January 2007)

Mar

e-brand Awards 2006/07

e-zone
Best Telecommunication Service Provider

Mar

The Best of the Best Awards 2006/07

Hi-Tech Weekly
Mobile Telecom Service

Mar

Excellent Services Brand Award 2006

Sing Tao Daily
Mobile Network Provider

Jun

18th Top Service Award 2007

Next Magazine
Top Service Award - Mobile Network Service Provider Category

Jun

Yahoo! Emotive Brand Awards 2006-2007

Yahoo!
Mobile / Internet Service

Jul

Capital CEO Supreme Brand Awards 2007

Capital
Most Premium Mobile Communications Service

Nov

Capital CEO Supreme Service Awards 2007

Capital
Best Mobile Communications Service

Dec

IR Magazine Hong Kong and Taiwan Awards

Best annual report or other corporate literature – small or mid-cap

Dec

PRO Choice 2007

Capital Weekly
PRO Choice Award – Mobile Network

Dec

Q Walker 2007

Express Post
My Favourite Brand – Best Telecommunications Service Provider

Apr
May
Jun
Jul
Sep
Nov
Dec
Apr

The Best of the Best Awards 2007/08

Hi-Tech Weekly
Mobile Telecom Service

Apr

Reader's Digest Trusted Brands 2008

Reader's Digest
Mobile Service Provider

May

X Life Sport Award 2008

X Life
Best Communications Service

Jun

19th Top Service Award 2008

Next Magazine
Top Service Award - Mobile Network Service Provider Category

Jul

Capital CEO Supreme Brand Awards 2008

Capital CEO
Most Premium Mobile Communications Service

Sep

Prime Awards for Brand Excellence 2008

Prime
Best Telecommunications Network

Nov

Mystery Shoppers Programme

Hong Kong Retail Management Association
Service Category Leader in Telecommunications Category (July 2008 to September 2008)

Dec

Mystery Shoppers Programme

Hong Kong Retail Management Association
Service Retailer of the Year 2008 in the Telecommunications Category

Dec

PRO Choice 2008

Capital Weekly
PRO Choice Award – Mobile Network

Feb
Mar
Apr
Jun
Jul
Aug
Sep
Feb

Excellent Services Brand Award 2008

Sing Tao Daily
Mobile Network Provider

Mar

9th Capital Outstanding Enterprise Awards

Capital
Best Mobile Broadband Service Provider

Apr

Reader's Digest Trusted Brands 2009

Reader's Digest
Phone Service (Fixed Line / Mobile)

Jun

20th Top Service Award 2009

Next Magazine
Top Service Award - Mobile Network Service Provider Category

Jun

Yahoo! Emotive Brand Awards 2008-2009

Yahoo!
Mobile / Internet Service

Jul

Capital Weekly Service Awards 2009

Capital Weekly
Total Communications Service

Aug

Prime Awards for Brand Excellence 2009

Prime
Best Total Telecommunications Service

Sep

TVB Weekly Outstanding Award 2009

TVB Weekly
TVB Weekly Outstanding Award

Sep

The Best SME Partners

Economic Digest
Mobile Communication Services

Sep

SMBWorld Editor's Choice - 2009 Q2

SMBWorld
Mobile Business Broadband

Mar
Apr
May
Jul
Nov
Dec
Mar

Best of I.T. Award 2009

PC Market
My Favorite Mobile Communications Service Provider Award

Mar

The 10th Capital Outstanding Enterprise Awards

Capital
The Best Mobile Broadband Services Provider

Apr

Reader's Digest Trusted Brands 2010

Reader's Digest
Phone Service (Fixed Line / Mobile)

May

Yahoo! Emotive Brand Awards 2009-2010

Yahoo!
Mobile / Internet Service

Jul

Capital Weekly Service Awards 2010

Capital Weekly
Total Communications Service

Nov

Prime Awards for Brand Excellence 2010

MetroBox
Telecommunications Services – Gold Prize

Nov

Yahoo! Big Idea Chair Award 2010

Yahoo!
Best Creative Search – Merit Award

Dec

Hong Kong Outstanding Enterprises 2010

Economic Digest

Mar
May
Jun
Jul
Aug
Sep
Oct
Dec
Mar

The 11th Capital Outstanding Enterprise Awards

Capital
The Best Mobile Broadband Services Provider

Mar

Sing Tao Excellent Services Brand Award

Sing Tao Daily
Mobile Data Provider

Mar

Best of I.T. Award 2010

PC Market
My Favourite Local Mobile Service Provider Award

May

Capital Weekly Service Awards 2011

Capital Weekly
Total Communications Service

Jun

TVB Most Popular TV Commercial Awards

TVB
Citation for Excellence – Telecommunication, Transport & Public Utilities

Jun

22nd Top Service Award 2011

Next Magazine
Top Service Award - Mobile Network Service Provider Category

Jul

Yahoo! Emotive Brand Awards 2010-2011

Yahoo!
Mobile / Internet Service

Aug

2011 Capital Weekly The Excellence of Listed Enterprise Awards

Capital Weekly

Sep

Outstanding Corporate Image Award 2011

TVB Weekly

Oct

Prime Awards for Brand Excellence 2011

MetroBox
Telecommunications Services – Gold Prize

Dec

IR Magazine Greater China Awards

Best investor relations professional – Hong Kong
Best investment meetings – Hong Kong

Dec

Hong Kong Outstanding Enterprises 2011

Economic Digest

Jan
Mar
May
Jun
Oct
Nov
Jan

7th Hong Kong & Macau Merchants Quality and Integrity Award 2011-12

Guangzhou Daily

Mar

Corporate Governance Asia – 2nd Asian Excellence Recognition Awards 2012

Best investor relations company (Hong Kong)
Best investor relations professional (Hong Kong)

Mar

Best of I.T. Award 2011

PC Market
My Favourite Mobile Communications Network Award

Mar

Sing Tao Excellent Services Brand Award

Sing Tao Daily
Mobile Data Provider

May

Capital Weekly Service Awards 2012

Capital Weekly
Total Communications Service

Jun

Institutional Investor Magazine - Asia's Best Investor Relations

Best CEO - Third Place (Nominated by the Sell Side)

Jun

23rd Top Service Award 2012

Next Magazine
Top Service Award – Mobile Network Service Operator Category

Oct

The Best SME Partners 2012

Economic Digest
Mobile Communications Network

Oct

2012 Capital Weekly The Excellence of Listed Enterprise Awards

Capital Weekly

Nov

Top 100 Hong Kong Listed Companies Selection 2012

Finet
Top 10 – Growth in Net profit
Most Promising Award

Feb
Mar
Jun
Aug
Feb

Sing Tao Excellent Services Brand Award

Sing Tao Daily
Mobile Data Provider

Mar

Corporate Governance Asia – 3rd Asian Excellence Recognition Awards 2013

Best investor relations company (Hong Kong)

Jun

24th Top Service Award 2013

Next Magazine
Top Service Award – Mobile Network Service Operator Category

Aug

6th Quality Life Awards 2013

Lisa Magazine
Quality Life Awards 2013 - Quality Telecommunications Company Award

Aug

HK Golden IT Award

HKGolden Forum
Best Telecom Provider – Mobile Service

Jun
Jul
Jun

25th Top Service Award 2014

Next Magazine
Top Service Award – Mobile Network Service Operators Category

Jul

Yahoo! Emotive Brand Awards 2013-2014

Yahoo!
Telecommunications Category

Mar
Jun
Mar

FinanceAsia - Asia's Best Managed Companies 2015

Ranked No. 4 Best Managed Public Company in Hong Kong
Ranked No. 2 Best CEO in Hong Kong
Ranked No. 4 Best Investor Relations in Hong Kong
Ranked No. 3 Best Corporate Governance in Hong Kong

Mar

Asia’s Best Managed Companies 2015

FinanceAsia
Ranked No. 4 Best Managed Public Company in Hong Kong
Ranked No. 2 Best CEO in Hong Kong
Ranked No. 4 Best Investor Relations in Hong Kong
Ranked No. 3 Best Corporate Governance in Hong Kong

Jun

26th Top Service Award 2015

Next Magazine
Top Service Award – Mobile Network Service Operators Category
Top Service Award – Internet Service Providers Category

Mar
Oct
Dec
Mar

FinanceAsia - Asia's Best Managed Companies 2016

Ranked No. 6 Best Managed Company in Hong Kong
Ranked No. 3 Best Investor Relations in Hong Kong
Ranked No. 6 Best Corporate Governance in Hong Kong

Mar

Asia’s Best Managed Companies 2016

FinanceAsia
Ranked No. 6 Best Managed Company in Hong Kong
Ranked No. 3 Best Investor Relations in Hong Kong
Ranked No. 6 Best Corporate Governance in Hong Kong

Oct

2016 CAHK STAR Awards

Communications Association of Hong Kong (CAHK)
The Best Mobile Network Operator – Gold Award
The Best Brand Campaign – Silver Award
The Best Enterprise Service – Silver Award

Dec

Consumer Caring Scheme 2016

GS1 Hong Kong
Consumer Caring Company

Mar
Jun
Mar

FinanceAsia - Asia's Best Managed Companies 2017

Ranked No. 5 Best Investor Relations in Hong Kong
Ranked No. 5 Most Committed to Corporate Governance in Hong Kong
Ranked No. 6 Best at Corporate Social Responsibility in Hong Kong

Mar

Asia’s Best Managed Companies 2017

FinanceAsia
Ranked No. 5 Best Investor Relations in Hong Kong
Ranked No. 5 Most Committed to Corporate Governance in Hong Kong
Ranked No. 6 Best at Corporate Social Responsibility in Hong Kong

Mar

Smiling Enterprise Award 2016/17 – Telecommunications Sector

Mystery Shopper Service Association
Smiling Employer Outstanding Award
Outstanding Smiling Supervisor
Smiling Supervisor
Outstanding Smiling Staff (2 awards)
Smiling Staff (3 awards)
Smiling Enterprise Merit Award

Jun

eCommAs Awards 2017

Marketing Magazine
Best E-Commerce Merchant (Telecommunications) - Gold
Best Omni-Channel Process - Silver

Apr
May
Oct
Apr

FinanceAsia - Asia's Best Managed Companies 2018

Ranked No. 3 Best at Corporate Social Responsibility in Hong Kong
Ranked No. 4 Best Managed Companies in Hong Kong
Ranked No. 5 Best Investor Relations in Hong Kong
Ranked No. 5 Most Committed to Corporate Governance in Hong Kong

Apr

Smiling Enterprise Award 2017-18

Mystery Shopper Service Association
Outstanding Smiling Supervisor (2 awards)
Smiling Supervisor (3 awards)
Outstanding Smiling Staff (2 awards)
Smiling Staff (4 awards)

May

Quality Tourism Services (QTS) Scheme

Hong Kong Tourism Board
15-year QTS Merchant Recognition

Oct

2018 Service & Courtesy Award

Hong Kong Retail Management Association
Supervisory Level Gold Award - Telecommunications Category
Junior Frontline Level Silver Award, Bronze Award, Outstanding Performance Award - Telecommunications Category
Retail Excellence Award Bronze Award
Excellent Service Star (2)
2018-2019 Retail Ambassadors (10)

Mar
Apr
Oct
Nov
Dec
Mar

FinanceAsia - Asia's Best Managed Companies 2019

Ranked No. 3 Best CFO in Hong Kong

Apr

Smiling Enterprise Award 2018-19

Mystery Shopper Service Association
Smiling Employer Outstanding Award (1 award)
Outstanding Smiling Supervisor (2 awards)
Smiling Supervisor (3 awards)
Outstanding Smiling Staff (1 award)
Smiling Staff (8 awards)

Oct

CAHK STAR Awards 2019

Communications Association of Hong Kong (CAHK)
Best Mobile Network Operator - Gold Award
Best Fixed Network Operator - Bronze Award

Oct

Asia eCommerce Awards 2019

Marketing Magazine
Best e-Commerce - Telecommunication - Bronze
Best Omni Channel Process - Bronze

Nov

U Travel Awards 2019

U Magazine
U Favourite Travel Products – Roaming Data
U Favourite Social Media – Mobile Internet Services

Dec

CIC Construction Innovation Award 2019

Construction Industry Council
Construction Safety - 1st Prize

Dec

2019 Service & Courtesy Award

Hong Kong Retail Management Association Best Team Performance Award: Silver Award
Telecommunications Category – Supervisory Level: Gold Award
Telecommunications Category – Junior Frontline Level: Gold, Bronze and Outstanding Performance Awards
Excellent Service Star (1 award)
Retail Ambassador (16 awards)