SmarTone Telecommunications Holdings Limited (0315.HK), listed in Hong Kong since 1996 and a subsidiary of Sun Hung Kai Properties Limited (0016.HK).
SmarTone is a leading mobile communications provider in Hong Kong, offering territory-wide and superior 5G services, which are instrumental in driving the region’s 5G development. In 2020, SmarTone was the first company in Hong Kong to introduce the groundbreaking 5G home broadband services, distinguished by its no-wiring and no-installation propositions, which have garnered the largest market share and widespread popularity among consumers. SmarTone also offers cutting-edge IoT solutions tailored for enterprises, driving digital transformation and propelling the smart city development in Hong Kong.
SmarTone has established itself as the Consumers’ No.1 Best Preferred 5G Network*, with its commitment to delivering exceptional network experience, customer-centric products and services, a proactive approach to innovation and a profound understanding of customer needs. It has also been recognized by an independent global research and consulting firm as the only mobile communications provider to be ranked among the top ten brands in Hong Kong^.
SmarTone operates over 30 retail stores in Hong Kong and has 5 key sub-brands to cater to diverse market needs. Through leveraging innovative business strategies, SmarTone is leading the industry development in Hong Kong.
SmarTone is a leading Hong Kong telecommunication brand that makes each day smarter for all via people-driven technology. Utilising our powerful network, top quality services and products are available driven by innovation, intelligence and an all-round knowledge of consumer needs. We seek to develop better customised products & services and experiences and differentiate each segment for all our Hong Kong customers.
SmarTone Solutions offers a wide range of solutions in the ICT space to businesses and public sector organisations in HK and Macau. We help organisations from various industries in applying both conventional and emerging technologies in areas such as digital transformation, customer engagement, cybersecurity and more. Our strong technical knowledge and innovative approach is widely recognized in the market. Digital solutions from SmarTone are part of the SmarT City direction enhancing people’s lives.
Birdie is the first digital only mobile operator in HK targeting millennials. Birdie offers simple and transparent products accessible via our mobile app doing away with contracts and admin fees but emphasizing community engagement. These include such popular activities such as the Birdie Farm Game and signature rewards programme Birdie Friday. Birdie’s Travel SIM product covers 60 destinations.
Ranked No. 3 Best CFO in Hong Kong
Mystery Shopper Service Association
Smiling Employer Outstanding Award (1 award)
Outstanding Smiling Supervisor (2 awards)
Smiling Supervisor (3 awards)
Outstanding Smiling Staff (1 award)
Smiling Staff (8 awards)
Communications Association of Hong Kong (CAHK)
Best Mobile Network Operator - Gold Award
Best Fixed Network Operator - Bronze Award
Marketing Magazine
Best e-Commerce - Telecommunication - Bronze
Best Omni Channel Process - Bronze
U Magazine
U Favourite Travel Products – Roaming Data
U Favourite Social Media – Mobile Internet Services
Construction Industry Council
Construction Safety - 1st Prize
Hong Kong Retail Management Association Best Team Performance Award: Silver Award
Telecommunications Category – Supervisory Level: Gold Award
Telecommunications Category – Junior Frontline Level: Gold, Bronze and Outstanding Performance Awards
Excellent Service Star (1 award)
Retail Ambassador (16 awards)
Smiling Employer Outstanding Award (1 award)
Smiling Product Knowledge Award (1 award)
Smiling Store Atmosphere Award (1 award)
Outstanding Smiling Supervisor (2 awards)
Smiling Supervisor (3 awards)
Outstanding Smiling Staff (1 award)
Smiling Staff (9 awards)
SmarTone 5G was awarded “Marketing Excellence Awards 2020” trophies in the two categories of “Excellence in Data-driven Marketing” and “Excellence in Launch/ Rebranding”
Best Team Award (Gold)
Best Training Award (Gold)
35th Anniversary - Most Retail Ambassadors' Brand (Gold)
For Telecommunication Category – Supervisory Level (Gold, Silver)
For Telecommunication Category – Junior Level (Gold, Silver)
13 Excellent Service Stars
15 Retail Ambassadors
Top 10 Outstanding Retail Brand
Top 10 Outstanding Service Flagship Store
Hong Kong Jockey Club Age-friendly City Partnership Scheme
Age-Friendly Innovation Award and Age-Friendly Business Award 2020 - SmartHealth & “SmarT Caregiver Service”
The Best Mobile Network
The Best 5G Home Broadband Service
Best 5G Mobile Operator – Silver Award
Best 5G Connected Arena – Gold Award (SmarTone 5G LAB)
2021 Quality Service Retailer of the Year – Telecommunications Category
2021 The Best In-Store Technology Adoption – Silver Award
The Best Mobile Network
The Best Mobile Network Security Service
The Best 5G Home Broadband Service Provider
2022 Top 10 Quality E-Shop Award
Cybersecurity Excellence Award – Silver Award
Best 5G Mobile Network Operator – Silver Award
Strongest Communications Brand in Hong Kong
Top 10 Strongest Brands in Hong Kong
Best 5G Mobile Network Operator – Bronze Award
Top 10 Quality Trusted E-Shops
2023 Service Talent Award:
Telecommunications Category - Supervisory Level – Gold
Telecommunications Category - Junior Frontline Level - Gold
Best Use of Mobile - Gold
Best CX/UX Strategy - Gold
Best Loyalty Programme – Lifestyle & Entertainment - Gold
Best Acquisition Strategy - Bronze
Best CRM Strategy - Bronze
Best 5G Commercial Network Operator Award
The Best Family Communication Solution
The Best Global Roaming Service
Platinum Tier
Strongest Communications Brand in Hong Kong
Top 10 Strongest Brands in Hong Kong
2024 Service Talent Award - Outstanding Flagship Service Brand
2024 Top 10 O2O Retail Brand Award
2024 Top 10 Quality Trusted E-Shop Award
20 Years Plus Caring Company
ESG Pledge Scheme 2025
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