詳情 - 就業機會

Duties

Assist in planning and implementing digital marketing programs to promote the brand, as well as products and services targeting mainlanders
Raise the Company brand awareness among the Mainlander segment and in China
Demonstrate knowledge in key Mainland China platforms (WeChat, Weibo, XiaoHongShu)
Solid experience in managing the above platforms and developing creative and engaging content aligned with brand guidelines and audience preferences
Familiar with platform performance tracking and industry benchmark to improve campaign effectiveness
Knowledge in other marketing opportunities targeting Mainlanders

Requirements

Degree in marketing, digital, business or related fields
Minimum 4 years’ experience in digital marketing, in house or agency (preferably gained experience in China)
Creative thinking and problem-solving abilities to develop innovative marketing strategies and overcome challenges
Experience managing social media platforms, including China social media platforms such as WeChat, XiaoHongShu
Proficiency in using digital marketing tools, such as Google Analytics 4, Google Ads, Facebook, Ads Manager, and social media management platforms
Excellent written and verbal communication skills, with the ability to create compelling content tailored to different platforms and audiences
Strong analytical skills and the ability to interpret data to drive insights and optimizations
Proven results / ROI in executing digital marketing campaigns
Good command in written and spoken Chinese (Cantonese & Mandarin) and English; proficiency in Putonghua is a PLUS
IANG holder is welcome. For candidates with rich experiences, will consider as Assistant Manager